Building a sticker app through launches, setbacks, and another climb.

The first Android build established the product foundation before user growth started showing up in the MAU data.

Version 1.0 put Sticked in users' hands, with activity reaching 880 MAU around launch.

Support automation helped the early launch audience stay active while the product moved toward its first 1K+ MAU stretch.

The Explore tab widened discovery just as Sticked accelerated to 3K MAU.

Open-sourcing the video editor expanded the tooling around Sticked during the year the app pushed past 5K MAU.

AI background removal made sticker creation faster as the app broke through 12.4K MAU.

Friendly Packs refreshed sharing and retention while the audience remained above 12K MAU.

A richer editor landed during the spring rebound that brought the product back to 19.7K MAU.

The relaunch restarted growth after the quiet period, rebuilding from roughly 3K MAU.

Circular video stickers extended the new creative toolkit as the audience climbed back toward 4K MAU.

A full editor rewrite shipped during the steepest engineering push and supported 6K MAU.

WhatsApp export opened a larger sharing surface at 5K MAU, right after the highest commit month in the dataset.

In-app notifications closed the quarter at 4K MAU with a direct re-engagement channel inside the app.